About Us

Standard Impact LLC is a technical writing firm located in Hampton, VA.  SWaM and Micro Certified (#724704) through July 10, 2022, the company is positioned to support business communication by developing written projects, designing eLearning courseware, systematizing strategic thought, and evaluating nonprofit initiatives. Incorporated by Cheryl Finch, Ph.D. in May 2016, Standard Impact has partnered with clients to achieve strategic results since 2017.  


Cheryl Finch, Ph.D., Managing Consultant

Cheryl serves as the Managing Consultant of Standard Impact where she strengthens small businesses and nonprofits by creating essential content and mission-critical documents that promote sustainability and increase organizational intelligence helping businesses tell their stories better.  

Launched in 2017, Standard Impact offers technical writing, development and consulting services. The company provides an array of services serving both individuals, businesses, and nonprofits.

Cheryl enjoys working with clients to identify and achieve essential goals that support ongoing success. Her broad range of experience includes:

  • outcome measurement
  • personal and professional development
  • project management and conference planning
  • business and strategic planning
  • grant management and program evaluation
  • curriculum development and training  

As a leader, Cheryl has built collaborative relationships with colleagues, partners, and clients to achieve critical goals.

She graduated with honors from The College of William and Mary earning a Ph.D. in Planning Policy, and Leadership. She has spent her career in leadership roles, performance measurement, and program evaluation.  Her experiences provide a knowledge base grounded in research and best practices. She is wife to Ron and mom to Aaron.

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